Identity for the overall exhibition of the Department of Design at Darmstadt University of Applied Sciences
For this event, we developed a visual concept to communicate the exhibition. The concept is called »unwrap« – a term borrowed from 3D modeling. It describes a process in which a three-dimensional object is spread to be two dimensional. Besides it’s origin, it also means »to unpack«. In this way, the department opens up to the public to present itself to the visitors. The visitors were invited to look at works from all the semesters of industrial design, communication design and photography.
These various disciplines of the design department are reflected in the visual identity as well. We used 3D capturing to create a digital 3D model from multiple perspectives. This process produced photographs, graphics and spatial representations. These visual materials have been used for digital media and printing, such as website, catalog, poster or flyer.
The process of 3D capturing involves, in the development and the results, competencies of all three disciplines. Photography is the starting point. Working with 3D models is part of everyday life of industrial design. The two-dimensional textures correspond to graphics as used in the communication design. The basis for the material are the students and their work. Thus, the concept of the exhibition does not need an additional cover material, but works with the already existing content.