UX/UI Design & Website Redesign

I had the pleasure of working with kenko, a Berlin-based manufacturer of designer sports equipment, as a UX/UI designer and web designer during the redesign and implementation of their new online shop. Alongside the design process, the website was professionally optimized for SEO, and new photos were taken to sustainably strengthen the brand's visibility. The project began with a comprehensive UX analysis, which I used as the basis for redesigning the site structure and architecture. The goal was to more clearly address the brand's diverse target groups, guide users intuitively through content and products, and simplify navigation.

The web design was developed in close collaboration with kenko and reflects the high standards of the target premium market. Clear structures, generous white space, and a minimalist, elegant design language underscore the quality of the products and services. The online shop was developed as an integral part of the overall concept and combines functional webshop design with a modern aesthetic. The result is a contemporary, user-centered website that combines UX and UI design from Berlin with a strategic understanding of design. The website was implemented using Wix, as the previous shop was based on it.

www.kenkostores.com
Photography: Peter Wolff & kenko
Web development in collaboration with Ingo Lemper